Booking new projectsI design, build and run production platforms for startups and growing businesses — multi-tenant SaaS, commerce and payments, internal operations, and AI automation. One senior engineer, accountable from the database schema to the deploy button.
Real businesses, real payments, real users. Each one started as a conversation about a problem — here's what got built.
Full project archiveSaaS · Social-to-Store Commerce
A commerce engine for sellers who run their business in DMs: a branded store live in about five minutes, checkout paid straight to their bank with 0% commission, and an AI assistant that reads their real numbers.
Logistics · Web + Mobile Platform
Freight platform for a China-to-Nigeria shipper: public site with tracking, a staff dashboard, a rebuilt API and one mobile app where customers request and follow cargo, see every charge in naira, and staff post updates with photos from the warehouse.
AI Automation · In-House Product
My own AI automation, running in production: it reads the writers founders trust, drafts practical playbooks in my voice, edits them against strict evidence rules and publishes this blog on a schedule.
On-Demand Services · Web + Mobile
Laundry and dry-cleaning on demand: customers book and pay, riders run verified pickups and deliveries, and admins manage pricing, orders and invoices — across web and two mobile apps.
Enterprise Fashion Tech & ERP Suite
Storefront plus back-office ERP for a Lagos costume atelier — one order engine for sales, date-range rentals and bespoke commissions, with deposits, VAT and payroll built in.
E-Commerce · Retail Operating System
Children's fashion retail on one stock count: online store, in-store POS with camera barcode scanning, logistics, staff roles, email campaigns and an audit trail.
Most software fails slowly — a rushed data model, an integration nobody owns, a launch nobody monitors. I work the other way round. I design the schema and the failure modes first, ship a working release early, and stay accountable once real customers and real money are flowing through it.
Data model, tenancy, roles and payment flows are settled before the first screen is built. That is what keeps v2 from becoming a rewrite.
You get a staging URL early and a demo every week. No black boxes, no surprise invoices, no 'almost done'.
Every feature is argued for in terms of revenue, retention or hours saved. If it doesn't move one of those, I'll tell you.
articles researched, written and published by FoundersDev, the AI engine I built
trusted founder writers it reads, from Paul Graham to First Round Review
platform commission — OPNMRT merchants settle payments directly
role-based access tiers securing EMPI's finance, VAT and payroll ERP
Every engagement is led by me personally — no hand-offs to juniors, no agency layers. Pick the shape that fits where your product is today.
For founders who need a real product in market, not a prototype. Fixed scope, fixed quote, and a codebase your future team will thank you for.
A simple, predictable way of working. You always know what's being built, what it costs and when it ships.
Book the discovery call→We talk through the business, the users and what success looks like. You leave with an honest view of what it takes — even if we don't work together.
A written plan: architecture, milestones, risks and a fixed quote. You know exactly what you're buying before any code is written.
A live staging environment early on, a working demo every week, and a shared board so you always know where things stand.
Production deploy with monitoring and alerting in place, full handover documentation, and a support window after go-live.
Practical playbooks on running, growing and managing a business, written for founders. Published by an AI engine I built — 634 articles and counting.
Yes. I work remotely with founders and teams across time zones, with async updates every day and calls scheduled to suit you. Invoicing in USD, GBP or NGN.
Book a free consultation
Pick a time for a free 30-minute call. Tell me where the product is today and where it needs to be, and I'll come with sharp questions and an honest view of how I'd approach it.
Free consultation with Samuel
30 min Video call● Free